Background of Happy Thoughts
Investors in an entertainment startup decided they wanted a specific feature developed that utilized Facebook apps technology. The company was busy building their core product so I was brought in as a contractor to develop the product. I was referred to the VP of Product by the CEO and VP of Marketing, both of whom I'd worked with previously.
At the time, the birthday feature on Facebook was one of the most-used features. The investor wanted to develop a custom solution to capitalize and expand on that feature.
My Role in Happy Thoughts
Project management, sourcing freelance graphic artists, art direction, wireframes and user interface design in an Agile development environment.
Challenge of Happy Thoughts
To develop a Facebook entertainment app with different themes which Facebook users can interact with to generate in-app advertising views.
Solution for Happy Thoughts
Design of an application for embedding into Facebook that pleased investors and encouraged one particular investor to re-up his investment which provided the start-up with a much-needed infusion of capital to continue operations.